Never Follow Successful People. Rattled, infuriated? I Too Was, Before I Read This Book
If I am writing an article reviewing this book, the reason is that all my revolt and anguish against the author for challenging the corollary was laid to rest after I read the book, albeit with a vengeance.
The author dares to challenge a concept that was cast in stone and dare not be challenged.
Since millennia, humans have tried to imitate emperors, wealthy, and the famous, to replicate a piece of their fame in their own lives. The bookshelves are straining under the burden of motivational books that tell us which habits of successful people made them successful and why we too should be adopting them – wake up when billionaires wake, think like them, walk like them, talk like them, eat like them and what not.
However, this book asks one simple question – have those successful people been able to create any subsequent, equally successful, ventures with those winning habits? The author further questions that if successful people with 100% availability of their winning habits could not replicate their unimaginable success the second time, how could someone trying to imitate them with, say at the most, 10% availability of those habits can create anything worth noticing?
If the billionaires had a palm of gold, why did anyone of them not go and create infinite wealth? The author says, it is because, the money is not a reward, rather a force and like any other force in physics, it is governed by laws. It does not care how skilled you are and how much effort you are putting in how or how desperately you want it. All it cares is for the right conditions to be present for the force to multiply, to continue multiplying and to resist any external force to alter its behavior.
Viola, we just got introduced to The Three Laws of Money!
Vineet, the author goes on further to define and describe these laws in scientific detail and suggests, based on deep research, that for money to multiply, the conditions required for the growth of money should all be present and perfectly aligned. He calls this alignment the ‘Goldilocks Zone’.
The book does not present any magical formulas for creation of wealth, nor does it promise success overnight. Rather this book examines money’s behaviour as a lightening bolt – rare, unpredictable and massive. And it tells how we can predict those lightening bolts and be there where and when the lightening of money is likely to strike!
A must read – available on all ecommerce sites and bookstores.

Jayant Mahajan is a writer and contributor at PuneNow, covering the intersection of technology, climate action, and urban governance across Pune. With an extensive background in business management, digital transformation, and academia, Jayant brings real-world insight to local sustainability issues, from civic infrastructure to smart city data ethics. As an educator and founder of the Change Before Climate Change mission, he focuses on how Pune’s institutions and businesses can build future-ready, sustainable systems. Through his columns, Jayant bridges policy, technology, and practical action to help Punekars navigate a rapidly changing urban climate.

