Pune: No QR Code, No Hoarding; PMRDA Launches Massive Crackdown on Illegal Billboards in Pune

PUNE – In a decisive move to scrub the city’s skyline of “urban disfigurement” and ensure public safety, the Pune Metropolitan Region Development Authority (PMRDA) has officially mandated the use of QR codes and geo-fencing for all outdoor advertisements.

Metropolitan Commissioner Dr. Abhijit Chaudhari has issued a “final opportunity” warning to hoarding owners: regularize unauthorized structures immediately or face the wrecking ball. A massive enforcement drive is scheduled to commence later this week across the Pune Metropolitan Region.

Digital Tracking: The QR Code and Geo-Fencing Mandate

To bring transparency to a historically unregulated sector, the PMRDA is shifting to a fully online permission system. Every authorized hoarding must now prominently display a unique QR code. This code allows both officials and citizens to instantly verify the legality, expiry date, and structural safety status of the billboard.

Furthermore, geo-fencing technology will be integrated to monitor the exact coordinates of these structures, preventing “hoarding creep” where authorized boards are expanded or shifted illegally.

Deadline Set: Final Ultimatum for Agency Owners

The PMRDA has identified a surge in unauthorized hoardings, particularly in the Mulshi, Maval, Haveli, Khed, and Shirur talukas. Commissioner Chaudhari confirmed that while pending proposals with minor technical errors or unpaid fees will be given a last chance, repeat offenders will face strict legal action.

“This is the final opportunity for unauthorized hoarding owners to complete the permission process. We are prioritizing public safety to prevent the tragic accidents seen in the past,” stated Dr. Chaudhari during a review meeting in Akurdi.

Critical Timeline for Stakeholders:

• Review Meeting: Held Monday, April 6, at PMRDA Headquarters.
• Stakeholder Consultation: Thursday, April 9, 2026, at 1:30 PM (Commissioner’s Office).
• Demolition Drive: Set to begin immediately following the Thursday meeting.

Stricter Safety Norms and Revenue Targets

The policy isn’t just about aesthetics; it’s a safety-first initiative. Advertisers are now required to submit a structural engineer’s certificate every two years. Failure to do so will result in the immediate cancellation of the permit.

The PMRDA also expects this streamlined regulation to bolster its revenue, with estimates suggesting a collection of approximately ₹50 crore through permit fees and regularization charges.

Impact on Pune’s Outdoor Media Landscape

With the “PuneNow” region expanding rapidly, the PMRDA’s move sets a benchmark for urban governance in India. By leveraging tech-heavy solutions like geo-tagging, the authority aims to eliminate the “mafia-style” mushrooming of illegal iron frames that pose a significant risk during the monsoon season.