Mercedes-Benz India Launches ‘Dream Days’ Festive Campaign
Pune: India’s most desirable luxury carmaker Mercedes-Benz India today announced the launch of the much-awaited festive campaign ‘Mercedes-Benz Dream Days’ to celebrate ‘Dreams of India and Dreamers’. The campaign will kickstart on 2nd September with highlights spreading across the festive month of October.
Mercedes-Benz Dream Days is a 360-degree festive campaign with a focus on creating quintessential Mercedes-Benz luxury experiences for customers at every touch point, offering innovative financial solutions on the back of strong ATL and focused on-ground campaigns.
For customers, the campaign offers innovative financial solutions that aim at encouraging them to pursue the purchase of their dream Mercedes-Benz. These tailor-made initiatives are expected to excite customers and create positive sentiment in the market.
The campaign is also focussed at addressing customers’ aspirations in the emerging markets, which have future growth potential and where Mercedes-Benz has been expanding its footprints.
‘Dream Days’ Innovative Ownership Solutions from Mercedes-Benz
Value Added Ownership:
For entry and core segments of Mercedes-Benz portfolio, a host of financial solutions has been created. Customers can avail a lucrative EMI starting at 1% of the ex-showroom price of the model with an attractive ROI and low down-payment to complement the same. For customers stepping into the Mercedes-Benz family with their first-ever Mercedes-Benz purchase, the Dream Days campaign will offer ‘Welcome Benefits’ on the Trade-in of their current car, taking them a step closer to their cherished Mercedes-Benz.
Flexible Payment Plan:
Mercedes-Benz customers can also opt for a curated ‘Seasonal Payment Plan’ where they can disburse lucrative EMIs with one-time payments at a convenient time (e.g., Bonus/dividend payout months) during the ownership tenure. This ensures Mercedes-Benz takes away the requirement to have high EMIs every month and takes into consideration customer’s uneven cashflow.
Key to Key Program: Upgrade to a New Car with ZERO Downpayment
For select Mercedes-Benz models, like S-Class, customers can purchase their dream car now and upgrade in 24 to 36 months to a new variant at ZERO Down Payment. The ‘Key to Key programme’ allows customers to own two Mercedes-Benz cars in a span of four years, enabling one upgrade at no extra cost and ensuring customers always own the latest product offering.
Nationwide Customer Service Clinics:
Mercedes-Benz has announced the rollout of Service Clinics across multiple regions, as part of its ongoing commitment to strengthening customer relationships and delivering premium customer support. Trained Mercedes-Benz engineers will travel to locations to personally engage with customers, address vehicle-related concerns, and ensure optimal performance through expert diagnostics and care.
Dream Days Festival:
With Dream Days, Mercedes-Benz India deepens its commitment to cater to customer’s wishes of owning a Mercedes-Benz, enabling new-age dreamers and achievers across cities. The first-of-its-kind on-ground event Dream Days Festival will start from October 2025 and will be held across 6 key cities – Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai & Kochi.
The two-day festival will bring together the entire range of Mercedes-Benz cars across Sedans, SUVs, BEVs, AMGs, and the iconic G. Attracting over 300 participants each day, the festival promises a meticulously designed driving track showcasing technical prowess and versatility of SUVs and Sedans. Customers can navigate dynamic terrains including Side Slope, Articulation, Stepped Incline, Smooth Descent, G-Turn, Slalom, and Emergency Braking.
The festival also features the immersive Burmester Sound Experience, all designed to deepen the emotional connection between the brand and its valued customers. The event will culminate with a sundowner.
