Godrej Unlocks a New Range of Smart Security in Pune Blending Design & Technology for Modern Homes and Businesses
Aims to capture 80% market share with smart innovations to meet the evolving needs of modern consumers
Pune, 29th May 2025 – The Security Solutions business of Godrej Enterprises Group has launched its latest range of premium, tech-enabled home lockers, reaffirming its leadership in Maharashtra’s fast-growing security solutions market. With a strong presence across consumer and institutional segments, the company is now intensifying its focus on Pune—one of the region’s most dynamic and rapidly urbanizing cities.
Pune’s real estate sector is undergoing a significant transformation, marked by the rise of luxury homes, integrated townships, and smart urban developments. As residents increasingly seek lifestyle convenience, safety, and aesthetic appeal, the demand for advanced home security solutions has grown in tandem. Godrej aims to cater to this evolving need by delivering next-generation lockers that blend cutting-edge technology with modern design.
Commenting on the launch, Mr. Pushkar Gokhale, Business Head of the Security Solutions Business of Godrej Enterprises Group, said, “As cities like Pune continue to evolve into smart urban hubs, the definition of security is being reimagined—from a basic safeguard to an integral part of modern living. At Godrej, we are leading this transformation by fusing intuitive technology with elegant design. Our new range is engineered not just for protection, but also to transform how today’s consumers live, work, and aspire. We at Godrej Enterprises Group are well-positioned to shape the future of security across the nation including Maharashtra. Pune remains a high-priority market for us, and we are doubling down on innovation, partnerships, and accessibility to empower homes and businesses with world-class security solutions. We are targeting a 18% Y-O-Y growth, over the next three years and plan to secure over 80% market share in the home locker segment, up from current 75%. We want to get closer to 70% share in the jewellery segment”.
The company’s expansion in Maharashtra is timely, especially as consumer behaviour and Pune’s jewellery landscape is evolving. With gold prices nearing ₹1 lakh per 10 grams, consumers are increasingly exchanging old jewellery for new, leading to a rise in recycled gold transactions. This growing focus on asset protection signifies the need for secure, reliable home lockers both for individual households and also a robust security system for the jewellers too.
To address this need, Godrej has introduced the Defender Aurum Pro Royal Class E Safe, a BIS-certified high-security safe tailored for jewellers, offering superior protection and high-capacity storage for valuable inventories. This development is in line with the recent Quality control order issued by the Government which mandates all manufacturers to comply to the BIS guidelines and supply ISI labelled safes only. Additionally, the AccuGold iEDX Series supports the gold ecosystem with non-destructive purity testing solutions ideal for jewellery retail, hallmarking centers, and banks which are engaged in Gold loan services. For high-security zones where traditional RCC strong rooms are impractical, the Godrej MX portable strong room panels provide a flexible, modular alternative with maximum protection.
For homeowners, the newly launched NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal models feature innovations such as dual-mode access (digital and biometric), intelligent iBuzz alarm systems, concealed storage, and interiors that complement contemporary décor—redefining how security integrates into everyday living.
Looking ahead, Godrej is accelerating it’s reach beyond Pune into high-potential Tier 2 and Tier 3 cities across Maharashtra, many of which are renowned for their jewellery craftsmanship and increasing prosperity. Strengthening its retail network and digital touchpoints, the company aims to deliver accessible and future-ready security solutions to every corner of the state.
Products Portfolio:
NX Seal Floor Locker: The NX Seal Floor Locker is the ultimate solution for concealed and secure storage of your valuables. Designed with a concealed, floor-mounted design, this innovative safe blends seamlessly into your flooring, making it virtually invisible to the naked eye. Crafted with 10X stronger materials than traditional wooden cupboards, the NX Seal Floor Locker offers superior protection against theft and damage.
The Rhino Regal Locker: is a high-security safe designed to offer unparalleled protection for valuables, combining advanced technology with robust construction. Engineered with materials 100X stronger than standard safes, it withstands even the most forceful attempts at breach. Featuring an advanced precision key lock, a lockable top compartment, and a 2-way bolt system, it ensures maximum security. Heavy-duty and concealed hinges provide both durability and aesthetic appeal, while a secret bottom storage compartment and adjustable shelves enhance functionality. Ideal for homeowners, businesses, and collectors, the Rhino Regal locker delivers unmatched security, durability, and customizable storage, making it the ultimate choice for safeguarding valuables.
NX Pro Luxe: The NX Pro Luxe home locker offers advanced security with modern convenience, featuring a dual locking system, motorized locking, and voice-guided access. Designed to blend seamlessly into interiors, it includes dual password access, an auto-freeze function, USB emergency charging, and soft LED lighting. Available in 30L and 48L variants, it ensures durability and ease of use, making it the ideal choice for secure and stylish storage.
NX Pro Slide: The NX Pro Slide home locker redefines security with its innovative slide-out design, seamlessly integrating into modern furniture for discreet yet robust protection. Engineered to be 10X stronger than a wooden cupboard, it features a precision key lock, auto-freeze function for incorrect attempts, and an LED-lit interior for enhanced visibility. The motorized locking system ensures smooth and secure access, while USB emergency charging provides backup power when needed. With its sleek, space-efficient design and advanced security features, the NX Pro Slide is the perfect solution for safeguarding valuables while maintaining a clutter-free, elegant home aesthetic.
Aurum Pro Royal – Aurum Pro Royal is India’s 1st BIS Certified Class E Safe designed to provide tailored storage solutions with luxurious interiors and more. Engineered to meet the latest regulatory standards, it also caters specifically to the needs of jewelers, delivering unparalleled protection for their valuable inventory.
AccuGold iEDX Series – Gold Testing Machine – Designed for accurate, non-destructive gold testing. It is perfect for jewelers, banks, and hallmarking centers.
Mx Portable Strong Room Modular Panels – Strong room modular panels designed for effortless setup, transport, and maximum security, it redefines business protection with high-quality steel construction and modular adaptability.
