Godrej Capital’s Subsidiary Launches Its First All-Women Housing Finance Branch in Pune

• This is the second Affordable Housing Finance branch in Pune within six months, strengthening  inclusive growth focus
• Branch to serve neighbouring areas including Ranjangaon, Katraj, Lonikand, Shikrapur, and more

Pune, November 15, 2025: Godrej Capital, the financial services arm of the Godrej Industries Group, today announced that its subsidiary, Godrej Housing Finance (GHF), has launched its first all-women employee Housing Finance branch in Pune, under its flagship initiative, Aarohi. Located in Kharadi, Pune, this marks GHF’s second Affordable Housing Finance branch in the city within a span of six months, reflecting its growing presence across key markets and continued focus on inclusion and accessibility.

The new branch is fully managed and operated by a team of 10 women professionals across functions such as sales, credit, and operations. While the branch serves a diverse customer base, it symbolises the company’s commitment to greater representation within the financial ecosystem. Over time, the company plans to expand this initiative, building a robust base of future-ready women professionals in the BFSI sector.

The branch will cater to high-growth zones across a wide range of neighbouring areas around Kharadi, including Ranjangaon, Katraj, PCMC, Lonikand, Shikrapur, Loni Kalbhor, Uruli Kanchan, Shirur, and more. It will offer Affordable Housing Loans starting from INR 5 lakh with tenures of up to 30 years, to both salaried and self-employed applicants,. Building on its distribution-led model, the company aims to strengthen its ecosystem of connectors, builders, and channel partners to ensure access to affordable housing finance in relatively underpenetrated micro-markets. Through this initiative, the focus remains on empowering aspiring homeowners, particularly women, to achieve their dream of permanent residence.

By enabling women-led service delivery, the branch aims to strengthen customer engagement and operational efficiency, ensuring quicker loan processing and more personalised support for customers. It will also offer special rates for women borrowers, reinforcing company’s commitment to inclusive financial growth.

Mehernosh Tata, CEO, Godrej  Housing Finance,said, “The launch of our second Affordable Housing Finance branch in Pune within six months reflects the strong demand we are seeing for affordable housing and our intent to deepen our presence across high potential markets. The fact that this branch is also our first all-women branch under Aarohi makes it even more special – it represents growth with purpose. We believe diversity and inclusion are key to building trust and delivering stronger outcomes for our customers. Through Aarohi, we aim to create meaningful opportunities for women to lead and thrive, while continuing to make homeownership more accessible to families across India.”

Aarohi is Godrej Capital’s flagship inclusion platform, designed to empower women as borrowers, employees, partners, and community leaders. The initiative is built on four pillars – financial inclusion, equitable employment, capability building, and strategic collaborations – each aimed at strengthening women’s participation across the financial ecosystem. Since its inception, Aarohi has enabled over INR 1000 crore in loan bookings for women and aims to positively impact over 1,00,000 women within the next five years.

As per industry estimates, women accounted for nearly 20% of all home loan disbursements in FY25, reflecting a steady rise in financial participation and homeownership. Maharashtra led the country, contributing 28% of total loans disbursed to women, driven by strong economic activity and financial penetration. Pune, as one of Maharashtra’s leading cities, is a significant contributor to this trend, especially in mid-income and IT-centric zones like Wakad, Baner, and Kharadi, where female borrower participation continues to grow. The launch of Aarohi’s all-women branch in Pune aligns with this momentum, offering a dedicated platform that not only facilitates access to housing finance but also empowers women to lead and thrive in the financial services ecosystem.

Published as received in the company press release.