From ₹13 Lakh Carts to 3-Minute iPhone Deliveries: How Pune Instamarted in 2025
Pune, 30th December 2025: Pune – India’s cultural capital has emerged as a key market for quick-commerce in the country this year. How India Instamarted 2025 reveals India’s fastest iPhone delivery of the year happened in Pune, a brand-new device arrived in just 3 minutes, beating unboxing videos to the finish line.
One Instamart account, a fan of potato chips shelled out ₹1.5 lakhs on potato-powered happiness alone. While Pune snacked hard, it also trained harder, the Sports & Fitness category surged +475% YoY, cementing Pune as one of India’s most wellness-forward cities.
“Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent, or just part of their routine, all delivered with the speed and reliability they expect from us.” – Hari Kumar Gopinathan, Chief Business Officer, Swiggy
What Pune Instamart’d the Most in 2025
- Late-night loyalists: Curd, and mineral water ruled Pune’s post-midnight Instamart rush, defining the city’s nocturnal cravings.
- Gourmet meets global: Pune emerged as one of Instamart’s top cities for sauces, cheese, meats, fish, vegetables, breads, and cooking oils, showing its appetite for both home-style cooking and global flavours.
- QIM behaviour spikes: Instamart’s festive season sale, The Quick India Movement sale saw Pune surge in makhana, Korean sauces, hand sanitizers, and nachos, driven by healthy snacking, world-cuisine experimentation, and hygiene essentials.
Pune’s Big Spenders & Faster-Than-Traffic Deliveries
- ₹13 lakh Instamart champion: Pune’s highest spender built a cart portfolio blending staples, treats, lifestyle items, and festival buys.
A City Expanding Its Wishlist
2025 proved that Pune is embracing Instamart for more than just groceries: Bakery, vehicle care, footwear, sports & fitness, toys, clothing, home essentials, electronics, makeup, all featured in Pune’s top-growing categories. The wallets are bigger, the carts are fuller, and the city is choosing convenience without compromise.
Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.
About Instamart
Launched in August 2020, Instamart is India’s leading quick commerce platform. Present in over 128+ cities, Instamart leverages Swiggy’s technology and delivery fleet to bring groceries and other essentials – from hygiene and wellness, home and kitchen, office and electricals, beauty and grooming, and more – to the doorsteps of Indians in 10 minutes or less.
*All insights and figures are derived from an analysis of millions of Instamart orders placed between January and November 2025 across 128+ Indian cities.
**All data and facts published as received in the company press release.
