Maruti Suzuki to Launch All-New Midsize SUV to Rival Creta: Price and Other Key Details Revealed
Maruti Suzuki is preparing to expand its SUV lineup with an all-new midsize SUV, directly targeting the Hyundai Creta and Kia Seltos in India’s competitive SUV market. Expected to launch within the next three months, this new model marks a notable shift in strategy as it will be retailed through Maruti’s mass-market Arena dealership network rather than the premium NEXA chain.
First Look: Design & Styling Inspired by e-Vitara
The SUV has recently been spotted during test runs near Gurgaon, heavily camouflaged but revealing some key design cues. It appears to draw styling inspiration from the upcoming Maruti e-Vitara, the brand’s first electric SUV set to launch in September 2025.
Key exterior features expected include:
- Slim LED headlamps and LED fog lamps
- Sculpted bonnet and redesigned bumper
- Y-shaped alloy wheels
- Segment-leading boot space
These elements suggest a bold and modern look while maintaining a strong visual identity separate from existing Maruti models.
Platform, Dimensions & Powertrain
The new SUV is likely to share its platform with the Grand Vitara, maintaining a similar overall length. This platform-sharing approach helps keep development costs in check, potentially allowing for a competitive price point without compromising on performance or build quality.
Under the hood, the midsize SUV is expected to house a 1.5L mild-hybrid petrol engine, the same as seen in the Grand Vitara and Brezza. Buyers will likely get to choose between manual and automatic transmissions, catering to diverse driving preferences.
Feature-Rich Interior & Safety Focus
Despite being positioned in the Arena portfolio, the SUV is tipped to come loaded with premium features, including:
- Powered driver’s seat
- Electronic Parking Brake (EPB)
- Auto air purifier with PM 2.5 display
- LED cabin lamps and rear sunshades
- 6 airbags as standard across all variants
This strong emphasis on safety and comfort highlights Maruti Suzuki’s alignment with increasingly stringent safety norms and rising customer expectations in the midsize segment.
Pricing & Launch Timeline
The new midsize SUV is expected to be priced between ₹11–16 lakh (ex-showroom) and will likely hit showrooms within the next three months. This strategic timing could give Maruti an edge in the booming SUV market ahead of the festive season.
Strategic Shift: Arena Over NEXA
One of the most significant aspects of this launch is Maruti Suzuki’s decision to retail this SUV through Arena dealerships, a move away from the company’s recent trend of launching new models under the premium NEXA brand. This decision signals Maruti’s intent to bring more sophisticated vehicles to a broader customer base via its mainstream retail network.
What’s Ahead for Maruti
In addition to this new SUV, Maruti Suzuki is also working on other models like the Fronx hybrid and an all-new 7-seater SUV, all aimed at strengthening its position in India’s fast-growing SUV market.
With competitive pricing, a robust feature set, and a design derived from its upcoming electric lineup, Maruti’s new midsize SUV is shaping up to be a strong challenger in the segment. Stay tuned for more exclusive updates as the official reveal approaches.
