FSSAI Introduces Digital Tool to Report Misleading Food Labels – But Is It Enough?
The Food Safety and Standards Authority of India (FSSAI) has launched a new feature allowing consumers to report false or misleading claims on food labels directly through their smartphones. The tool, available on the Food Safety Connect app and the FoSCoS portal, lets users upload images of product labels, ingredient lists, and other details to flag potential violations.
FSSAI says this move aims to enhance transparency, protect consumer rights, and strengthen food safety enforcement. Complaints submitted through the app will help authorities take evidence-based action against non-compliant food businesses.
Mixed Reactions from Experts
While the initiative appears consumer-friendly, nutrition policy expert Dr. Arun Gupta raises concerns. He argues that expecting consumers to verify claims like “low sugar” without lab testing is impractical. “How do I know if it’s misleading unless I get it tested?” he questions, calling the process cumbersome and ineffective.
Gupta also points to delays in FSSAI’s past actions, citing the Bournvita case, where it took two years to address misleading ads—with no strict penalties. “By the time the regulator acts, the industry has already made its money,” he says.
The Bigger Issue: Weak Enforcement?
Critics argue that instead of shifting the burden to consumers, FSSAI should enforce stricter front-of-pack warnings for high sugar, salt, and fat content. Current regulations mandate truthful, science-backed claims, but experts say implementation remains weak.
Will this new tool bring real change, or is it just another half-measure? Only time—and consumer participation—will tell.
